Step into the World of Horticultural Innovation!

Start Afresh was established in 2015 to address gaps in scientific understanding and practical application in the production and post-harvest horticultural sectors.

Start Afresh, the horticultural innovators, have three main activities – horticultural investment, applied research and insight and, training and education.


Horticultural Investment

From the very formation of Start Afresh, it’s principals were driven to co-own horticultural assets and create opportunities for others to invest.

If this excites you, contact us to discuss opportunities or interests…

Applied Research and Insight

Our work streams cover on-orchard productivity, cool chain effectiveness and engineering innovation.  These work programs are supported by our fully equipped fruit analysis laboratory.

Start Afresh has specialist expertise in kiwifruit research and has strong connections in the kiwifruit sector. This means that Start Afresh has access to a suite of kiwifruit orchards that enables real world testing of research ideas and products.

Collaboration is key to the way we work. Start Afresh embraces open and collaborative innovation and has a track record of working with partners globally. Talk to us first for insights into applying innovative solutions to kiwifruit orchard production and cool chain management.

Training and Education

Growth in the horticulture sector will not be constrained by capital investment, or by available land; it will be constrained by lack of knowledgeable and job-ready human capability.

Start Afresh offers applied education and training opportunities either in partnership with training institutions, or privately on a fee-payable basis.